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SÁCH TRONG THỜI ĐẠI 4.0 ĐƯỢC THỂ HIỆN NHƯ THẾ NÀO?

VĂN HÓA ĐỌC TẠI VIỆT NAM, CÒN HAY MẤT?

NHỮNG GIÁ TRỊ BỀN VỮNG CỦA SÁCH MÀ CHÚNG TA KHÔNG THỂ PHỦ NHẬN

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<html><body>D&#7841;o g&#7847;n &#273;&acirc;y, s&aacute;ch self - help &#273;ang n&#7893;i l&ecirc;n nh&#432; m&#7897;t hi&#7879;n t&#432;&#7907;ng, nh&#432; m&#7897;t trend hot m&agrave; gi&#7899;i tr&#7867; &#273;ua nhau s&#7903; h&#7919;u. Lu&ocirc;n n&#7857;m trong top t&igrave;m ki&#7871;m h&agrave;ng &#273;&#7847;u tr&ecirc;n c&aacute;c trang mua s&#7855;m tr&#7921;c tuy&#7871;n hay lu&ocirc;n l&agrave; d&ograve;ng s&aacute;ch c&oacute; s&#7889; l&#432;&#7907;ng s&#7843;n ph&#7849;m chi&#7871;m &ldquo;best-seller&rdquo; s&#7889; 1 th&#7883; tr&#432;&#7901;ng s&aacute;ch, &ldquo;self-help&rdquo; &ndash; d&ograve;ng s&aacute;ch tu th&acirc;n d&#432;&#7901;ng nh&#432; &#273;&atilde; tr&#7903; th&agrave;nh m&#7897;t c&aacute;i t&ecirc;n quen thu&#7897;c, m&#7897;t s&#7921; g&#7907;i &yacute; "ho&agrave;n h&#7843;o" d&agrave;nh cho b&#7841;n m&#7895;i khi search t&ecirc;n nh&#7919;ng cu&#7889;n s&aacute;ch hay tr&ecirc;n c&aacute;c trang m&#7841;ng. N&oacute; kh&ocirc;ng ch&#7881; &#273;&#432;&#7907;c &#432;a chu&#7897;ng m&agrave; c&ograve;n t&#7841;o d&#7921;ng n&ecirc;n c&#7843; m&#7897;t &ldquo;ng&agrave;nh c&ocirc;ng nghi&#7879;p t&#7927; &#273;&ocirc;&rdquo;. Nh&#432;ng ph&#7843;i ch&#259;ng &ldquo;ng&ocirc;i sao s&aacute;ng&rdquo; n&agrave;y c&oacute; &ldquo;l&#7845;p l&aacute;nh &#273;&uacute;ng ngh&#297;a&rdquo;? Hay n&oacute; c&#361;ng ch&#7881; l&agrave; m&#7897;t s&#7921; h&agrave;o nho&aacute;ng nh&#7845;t th&#7901;i m&agrave; th&ocirc;i? D&ograve;ng s&aacute;ch self - help c&#417; b&#7843;n c&oacute; th&#7875; chia th&agrave;nh 2 lo&#7841;i: M&#7897;t lo&#7841;i k&iacute;ch th&iacute;ch, n&acirc;ng &#273;&#7905; tham v&#7885;ng; c&ograve;n lo&#7841;i c&ograve;n l&#7841;i l&agrave; an &#7911;i, v&#7895; v&#7873;, vu&#7889;t ve t&acirc;m h&#7891;n ta b&#7857;ng c&aacute;ch v&#7869; n&ecirc;n m&#7897;t t&#432;&#417;ng lai t&#432;&#417;i s&aacute;ng. T&aacute;c gi&#7843; c&#7911;a nh&#7919;ng cu&#7889;n s&aacute;ch n&agrave;y c&oacute; th&#7875; kh&ocirc;ng th&#7921;c s&#7921; th&agrave;nh c&ocirc;ng nh&#432;ng c&oacute; m&#7897;t &#273;i&#7873;u ch&#7855;c ch&#7855;n l&agrave; h&#7885; n&#7855;m r&#7845;t v&#7919;ng s&#7921; thay &#273;&#7893;i trong t&#432; duy c&#7911;a gi&#7899;i tr&#7867;, &#273;i&#7873;u &#273;&oacute; &#273;&atilde; l&agrave;m cho d&ograve;ng s&aacute;ch d&#7877; d&agrave;ng &ldquo;m&oacute;c t&uacute;i&rdquo; &#273;&#432;&#7907;c t&#7915; v&iacute; ng&#432;&#7901;i mua h&#417;n. C&oacute; m&#7897;t &#273;i&#7875;m chung c&#7911;a nh&#7919;ng cu&#7889;n s&aacute;ch self - help l&agrave; ch&uacute;ng c&oacute; m&#7897;t c&aacute;i t&ecirc;n r&#7845;t "k&ecirc;u" nh&#432;ng n&#7897;i dung trong nh&#7919;ng cu&#7889;n s&aacute;ch &#273;&oacute; l&#7841;i ch&#7859;ng kh&aacute;c nhau l&agrave; m&#7845;y. &#272;&#7841;i lo&#7841;i nh&#7919;ng quy&#7875;n s&aacute;ch self-help s&#7869; c&oacute; nh&#7919;ng motip chung chung nh&#432; "Anh A c&oacute; m&#7897;t cu&#7897;c &#273;&#7901;i kh&oacute; kh&#259;n, b&#7871; t&#7855;c nh&#432;ng sau &#273;&oacute; &#273;&atilde; v&#432;&#7907;t l&ecirc;n s&#7889; ph&#7853;n &#273;&#7875; tu ch&iacute; l&agrave;m gi&agrave;u" hay "Anh B c&#361;ng t&#7915;ng r&#417;i v&agrave;o th&#7901;i k&igrave; &#273;en t&#7889;i nh&#7845;t nh&#432;ng c&#361;ng &#273;&atilde; t&igrave;m ra &#273;&#432;&#7907;c ch&acirc;n l&yacute; s&#7889;ng" v&agrave; &#273;i&#7873;u quan tr&#7885;ng l&agrave; ch&#7881; c&#7847;n b&#7841;n l&agrave;m theo nh&#7919;ng ph&#432;&#417;ng ph&aacute;p, s&#7921; h&#432;&#7899;ng d&#7851;n c&#7911;a quy&#7875;n s&aacute;ch n&agrave;y th&igrave; ch&#7855;c ch&#7855;n b&#7841;n c&#361;ng s&#7869; th&agrave;nh c&ocirc;ng. L&yacute; do khi&#7871;n b&#7841;n mu&#7889;n t&igrave;m m&#7897;t cu&#7889;n s&aacute;ch &ldquo;self-help&rdquo; l&agrave; g&igrave;? T&ocirc;i c&aacute; ch&#7855;c ch&#7855;n r&#7857;ng ph&#7847;n &#273;&ocirc;ng c&aacute;c b&#7841;n &#7903; &#273;&acirc;y &#273;&#7873;u t&igrave;m mua b&#7903;i v&igrave; &ldquo;v&#7867; l&#7845;p l&aacute;nh&rdquo; c&#7911;a n&oacute;. Nh&#7919;ng c&acirc;u kh&#7849;u hi&#7879;u, nh&#7919;ng l&#7901;i h&ocirc; h&agrave;o, vi&#7879;c PR, review tr&agrave;n lan t&#7915; c&aacute;c cu&#7889;n s&aacute;ch t&#7921;a nh&#432; nh&#7919;ng m&#7901;i g&#7885;i l&#7901;i &ldquo;ng&#7885;t ng&agrave;o&rdquo; c&#7911;a &#273;a c&#7845;p, t&#7841;o cho ng&#432;&#7901;i &#273;&#7885;c c&oacute; c&#7843;m gi&aacute;c kh&iacute; th&#7871;, k&iacute;ch th&iacute;ch tuy&#7879;t &#273;&#7889;i c&aacute;i c&#7843;m gi&aacute;c khi &#273;&#7885;c xong ch&#7855;c ch&#7855;n m&igrave;nh s&#7869; tr&#7903; th&agrave;nh &ldquo;ng&#432;&#7901;i v&#297; &#273;&#7841;i&rdquo;. N&oacute;i t&#7899;i &#273;&acirc;y, t&#7921; d&#432;ng t&ocirc;i l&#7841;i mu&#7889;n l&#7841;c &#273;&#7873; sang ph&#7847;n &#273;a c&#7845;p m&#7897;t ch&uacute;t. L&iacute; do t&#7841;i sao m&agrave; nhi&#7873;u b&#7841;n h&#7885;c sinh d&ugrave; bi&#7871;t l&agrave; &#273;a c&#7845;p nh&#432;ng v&#7851;n quy&#7871;t &#273;&#7883;nh ph&oacute;ng lao? &#272;&oacute; ch&iacute;nh l&agrave; &#273;a c&#7845;p l&agrave; t&igrave;m &#273;&#432;&#7907;c &#273;i&#7875;m y&#7871;u c&#7911;a h&#7885; l&agrave; mu&#7889;n d&#7877; d&agrave;ng ki&#7871;m ti&#7873;n nh&#432;ng kh&ocirc;ng b&#7887; nhi&#7873;u c&ocirc;ng s&#7913;c. V&agrave;, self-help c&#361;ng v&#7853;y. C&oacute; th&#7875; n&oacute;i "self-help" s&#7869; t&#7921; t&acirc;ng b&#7889;c ch&iacute;nh m&igrave;nh v&agrave; c&oacute; nh&#7919;ng b&#7897; ph&#7853;n s&#7869; tin s&#7921; h&agrave;o nho&aacute;ng &#273;&oacute;.&nbsp; &#272;i&#7873;u n&agrave;y &#273;&atilde; d&#7851;n &#273;&#7871;n m&#7897;t &ldquo;b&#7871; t&#7855;c&rdquo; kh&aacute;c, r&#7857;ng b&#7841;n &#273;&#7863;t ni&#7873;m tin qu&aacute; nhi&#7873;u v&agrave;o b&#7843;n th&acirc;n, ph&#7911; nh&#7853;n b&#7841;n c&ograve;n k&eacute;m c&#7887;i nhi&#7873;u. Cu&#7897;c s&#7889;ng v&#7889;n kh&ocirc;ng ph&#7843;i l&agrave; m&#7897;t k&#7883;ch b&#7843;n c&oacute; s&#7861;n &#273;&#7875; b&#7841;n ch&#7881; c&#7847;n l&agrave;m theo l&agrave; &#273;&uacute;ng. N&oacute; c&oacute; th&#7875; cho b&#7841;n &#259;n m&#7897;t c&uacute; b&#7841;t tai ch&#7881; v&igrave; b&#7841;n s&#7889;ng kh&ocirc;ng ph&#7843;i l&agrave; ch&iacute;nh m&igrave;nh, s&#7889;ng m&agrave; ch&#7881; &ldquo;cosplay&rdquo; l&#7841;i ng&#432;&#7901;i kh&aacute;c. Th&ecirc;m m&#7897;t &#273;i&#7875;m kh&ocirc;ng c&oacute; g&igrave; vui v&#7867; n&#7919;a l&agrave; s&#7921; th&#7853;t nh&#7919;ng g&igrave; b&#7841;n h&#7885;c &#273;&#432;&#7907;c, &#273;&#7885;c &#273;&#432;&#7907;c t&#7915; s&aacute;ch self - help th&igrave; r&#7845;t kh&oacute; &aacute;p d&#7909;ng v&agrave;o cu&#7897;c s&#7889;ng v&igrave; n&oacute; ch&#7881; &#273;&uacute;ng v&#7899;i m&#7897;t s&#7889; ng&#432;&#7901;i nh&#7845;t &#273;&#7883;nh &#7903; nh&#7919;ng tr&#432;&#7901;ng h&#7907;p nh&#7845;t &#273;&#7883;nh. V&agrave; s&#7889; ng&#432;&#7901;i &#7845;y ch&#7881; chi&#7871;m kh&ocirc;ng t&#7899;i 5%. Ngo&agrave;i ra, c&ograve;n c&oacute; tr&#432;&#7901;ng h&#7907;p, &#273;&#7885;c qu&aacute; nhi&#7873;u lo&#7841;i s&aacute;ch n&agrave;y c&oacute; th&#7875; khi&#7871;n b&#7841;n c&#7843;m th&#7845;y t&#7921; ti, c&#7843;m th&#7845;y m&igrave;nh ch&#432;a &#273;&#7911; t&#7889;t v&agrave; l&acirc;m v&agrave;o tr&#7841;ng th&aacute;i "ch&#432;a l&agrave;m &#273;&atilde; th&#7845;y th&#7845;y th&#7845;t b&#7841;i". V&agrave; b&#7841;n c&oacute; nh&#7853;n ra r&#7857;ng m&igrave;nh &#273;ang b&#7883; nh&#7845;n ch&igrave;m trong "v&#7867; &#273;&#7865;p l&#7845;p l&aacute;nh" c&#7911;a s&aacute;ch &ldquo;self-help&rdquo; kh&ocirc;ng? B&#7841;n c&oacute; b&#7883; nghi&#7879;n c&aacute;i c&#7843;m gi&aacute;c sau khi &#273;&#7885;c xong cu&#7889;n s&aacute;ch th&igrave; m&igrave;nh ch&#7855;c s&#7869; s&#7899;m tr&#7903; th&agrave;nh m&#7897;t ng&#432;&#7901;i v&#297; &#273;&#7841;i nh&#432; h&#7885;, l&agrave;m vi&#7879;c g&igrave; c&#361;ng th&agrave;nh c&ocirc;ng kh&ocirc;ng?&nbsp;T&ocirc;i nh&#7853;n th&#7845;y nh&#7919;ng ng&#432;&#7901;i tr&#7867; ng&agrave;y nay d&#432;&#7901;ng nh&#432; &#273;ang qu&aacute; th&#7893;i ph&#7891;ng n&oacute;, d&#7847;n gi&agrave; b&#7855;t &#273;&#7847;u l&#7879; thu&#7897;c v&agrave;o nh&#7919;ng cu&#7889;n s&aacute;ch n&agrave;y. Ph&#7843;i ch&#259;ng &#273;&acirc;y l&agrave; m&#7897;t "c&#259;n b&#7879;nh t&acirc;m l&yacute;" m&agrave; kh&oacute; c&oacute; li&#7873;u thu&#7889;c n&agrave;o ch&#7919;a kh&#7887;i? L&agrave; "c&#417;n nghi&#7879;n" trong v&ocirc; th&#7913;c m&agrave; ch&#7859;ng th&#7875; tho&aacute;t ra? V&igrave; th&#7871; v&#7899;i c&aacute; nh&acirc;n t&ocirc;i, d&ograve;ng s&aacute;ch n&agrave;y ch&#7881; n&ecirc;n &#273;&#7875; &#273;&#7885;c tham kh&#7843;o v&agrave; &aacute;p d&#7909;ng m&#7897;t c&aacute;ch ph&ugrave; h&#7907;p t&ugrave;y v&agrave;o t&#7915;ng tr&#432;&#7901;ng h&#7907;p.&nbsp; Cu&#7889;i c&ugrave;ng, b&#7841;n thu&#7897;c tu&yacute;p ng&#432;&#7901;i n&agrave;o? B&#7841;n c&oacute; ph&#7843;i l&agrave; m&#7897;t ng&#432;&#7901;i b&#7883; &ldquo;d&#7883; &#7913;ng&rdquo; v&#7899;i d&ograve;ng s&aacute;ch &ldquo;self - help&rdquo; - d&ograve;ng s&aacute;ch &#273;&atilde; g&acirc;y d&#7921;ng n&ecirc;n c&#7843; m&#7897;t &ldquo;ng&agrave;nh c&ocirc;ng nghi&#7879;p t&#7927; &#273;&ocirc;&rdquo; v&#7899;i s&#7921; ph&aacute;t tri&#7875;n kh&ocirc;ng ng&#7915;ng l&#7899;n m&#7841;nh, m&#7897;t d&ograve;ng s&aacute;ch ngay t&#7915; khi &#273;&#432;&#7907;c bi&#7871;t &#273;&#7871;n &#273;&atilde; t&#7841;o n&ecirc;n r&#7845;t nhi&#7873;u tranh c&atilde;i? Hay b&#7841;n l&agrave; ki&#7875;u ng&#432;&#7901;i &#432;a chu&#7897;ng, th&#7853;m ch&iacute; l&agrave; &ldquo;t&ocirc;n s&ugrave;ng&rdquo; d&ograve;ng s&aacute;ch tu th&acirc;n n&agrave;y? &nbsp;S&#7921; ki&#7879;n Workshop c&#7911;a Love Books Love Life s&#7869; gi&uacute;p b&#7841;n gi&#7843;i &#273;&aacute;p nh&#7919;ng th&#7855;c m&#7855;c tr&ecirc;n. &#272;&#7875; tham gia s&#7921; ki&#7879;n v&agrave; c&oacute; c&#417; h&#7897;i nh&#7853;n nh&#7919;ng ph&#7847;n qu&agrave; h&#7845;p d&#7851;n, c&aacute;c b&#7841;n h&atilde;y &#273;&#259;ng k&yacute; theo link d&#432;&#7899;i &#273;&acirc;y: <a href="https://l.facebook.com/l.php?u=https%3A%2F%2Fbit.ly%2Fwslbll%3Ffbclid%3DIwAR16nHM9Q9W_-X2EuN--0zHRGBCEP3j743Apl7xvmpOkNBmJQdnD22PiLsE&amp;h=AT3M1JnQfoOXq18PQYqt6MUmkXYndFjq7wMs9tqPhIGhaftjgaXlwjXNwP0WBdsBDC8sMELRS8EJetE-xzsJaHy5JHrLlnDJ_Jp0-g-4NoCTS233XtpsIhg0ZQ8RScC7KhssOhrp8Wbz3TkOnKrVVjfFSA">http://bit.ly/wslbll</a> &#272;&#7875; bi&#7871;t th&ecirc;m th&ocirc;ng tin v&#7873; s&#7921; ki&#7879;n SiL, c&aacute;c b&#7841;n vui l&ograve;ng truy c&#7853;p link: <a href="https://l.facebook.com/l.php?u=https%3A%2F%2Fbit.ly%2F3252iDN%3Ffbclid%3DIwAR12NYO6UeT1pkNdLo2b5kYdr0rJY3H3_cYJQmgfpwFgLs0q6p71o9IDhFw&amp;h=AT0LDngvwQi9ah0uY81DCpjYhoHWEHFrfa30nnE4n05xsYQJe3e3DRytfINEalGL4EMbydZh2f9tVjCMIyruhrLhaH6NW8rDtagGwLsp5rImKm46FF_IcRSPCdoxwQ7wcHhbQIPo0MInzF9Spqd7bhk_3w">http://bit.ly/3252iDN</a> M&#7884;I TH&#7854;C M&#7854;C XIN VUI L&Ograve;NG LI&Ecirc;N H&#7878; * Mr Nam: (+84) 89328198 * Fanpage: <a href="https://www.facebook.com/lovebookslovelifeforever/">https://www.facebook.com/lovebookslovelifeforever/</a> * Website: <a href="https://l.facebook.com/l.php?u=https%3A%2F%2Fyouth.com.vn%2F%3Ffbclid%3DIwAR1XQDjLAy7bUOUPi1Inv3QOH696aHJlMXYaQgkZy6LjbqBLGbw14KHZWAo&amp;h=AT1MAhpZauN_5vYKYHd1gJTdekqUGcfagKQp0BCu4Y2L6xP3YJ__Rjy49uBehKh6U2Obs8BCKzydcTmILwsbhc3gzL-tDbeRrYiBJVNTBczcT2HqXrIsoaEK3yMqe2tdaXtx3Pxs4nhJowrDt3W-t6LuDQ">https://youth.com.vn/</a> * Gmail: lovebookslovelifevietnam@gmail.com &#272;&#259;ng k&yacute; Workshop ngay - Rinh qu&agrave; li&#7873;n tay! <a href="https://www.facebook.com/hashtag/youthplus?epa=HASHTAG">#youthplus</a> <a href="https://www.facebook.com/hashtag/lovebookslovelife?epa=HASHTAG">#lovebookslovelife</a> <a href="https://www.facebook.com/hashtag/ph%C3%BAcminhbooks?epa=HASHTAG">#ph&uacute;cminhbooks</a> <a href="https://www.facebook.com/hashtag/xuh%C6%B0%E1%BB%9Bngv%C4%83nho%C3%A1%C4%91%E1%BB%8Dc?epa=HASHTAG">#xuh&#432;&#7899;ngv&#259;nho&aacute;&#272;&#7885;c</a> <a href="https://www.facebook.com/hashtag/sil_information_day?epa=HASHTAG">#SiL_information_Day</a> <a href="https://www.facebook.com/hashtag/sil_inspiration_space?epa=HASHTAG">#SiL_inspiration_Space</a> &nbsp;</body></html>

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