V&agrave;o th&aacute;ng T&#432; t&#7899;i &#273;&acirc;y, C&acirc;u l&#7841;c b&#7897; Marketing Tr&#432;&#7901;ng &#272;&#7841;i h&#7885;c Ngo&#7841;i th&#432;&#417;ng - MaC FTU ch&iacute;nh th&#7913;c kh&#7903;i &#273;&#7897;ng Chu&#7895;i &#273;&agrave;o t&#7841;o phi l&#7907;i nhu&#7853;n v&#7873; ch&#7911; &#273;&#7873; Social Marketing (Ti&#7871;p th&#7883; x&atilde; h&#7897;i) &#273;&#7847;u ti&ecirc;n t&#7841;i Vi&#7879;t Nam - &ldquo;IMPACT 2024: BOLDER ACT - GREATER IMPACT&rdquo;. V&#7899;i s&#7921; &#273;&#7891;ng h&agrave;nh c&#7911;a c&aacute;c T&#7893; ch&#7913;c, T&#7853;p &#273;o&agrave;n &#273;a qu&#7889;c gia v&agrave; Chuy&ecirc;n gia &#273;&#7847;u ng&agrave;nh, chu&#7895;i &#273;&agrave;o t&#7841;o h&#7913;a h&#7865;n mang &#273;&#7871;n cho c&#7897;ng &#273;&#7891;ng h&#7885;c sinh - sinh vi&ecirc;n to&agrave;n qu&#7889;c nh&#7919;ng ki&#7871;n th&#7913;c b&#7893; &iacute;ch v&#7873; Social Marketing. &#272;&#7891;ng th&#7901;i, th&ocirc;ng qua ch&#432;&#417;ng tr&igrave;nh, MaC FTU &#273;&#7863;t m&#7909;c ti&ecirc;u th&uacute;c &#273;&#7849;y phong tr&agrave;o h&agrave;nh &#273;&#7897;ng c&#7911;a ng&#432;&#7901;i tr&#7867;, t&#7915; &#273;&oacute; &#432;&#417;m m&#7847;m cho nh&#7919;ng &#273;&#7893;i thay t&iacute;ch c&#7921;c c&#7911;a x&atilde; h&#7897;i.&nbsp;Th&ocirc;ng tin chi ti&#7871;t v&#7873; chi&#7871;n d&#7883;ch xem t&#7841;i: Link&nbsp;<a href="http://csr.macftu.org/impact-2024?fbclid=IwAR1ZR5CzNHazxK5AdLNJdR24EYE_K8bJRWULh3BoBUSalpktFrCzkiGsM3c_aem_AWnTVDHGqAJXLYW4WhVsuGJqazfSnxhDGOAR3LU_7_GPkc70w21JTaYkdYJlIhsK2e-C9L_pOYcW89rxtN5KAT8l"> IMPACT 2024 OFFICIAL WEBSITE (macftu.org)</a>&nbsp; Khi c&aacute;c t&#7893; ch&#7913;c x&atilde; h&#7897;i b&ugrave;ng n&#7893;&nbsp;T&#7841;i Vi&#7879;t Nam, c&aacute;c c&acirc;u l&#7841;c b&#7897;, t&#7893; ch&#7913;c l&atilde;nh &#273;&#7841;o b&#7903;i ng&#432;&#7901;i tr&#7867; &#273;&atilde; v&agrave; &#273;ang c&oacute; nh&#7919;ng s&#7921; chuy&#7875;n d&#7883;ch m&#7841;nh m&#7869; trong s&#7913; m&#7879;nh ho&#7841;t &#273;&#7897;ng: H&#7885; kh&#7903;i x&#432;&#7899;ng gi&#7843;i ph&aacute;p cho nh&#7919;ng v&#7845;n &#273;&#7873; c&#7911;a c&#7897;ng &#273;&#7891;ng v&agrave; x&atilde; h&#7897;i, h&#432;&#7899;ng t&#7899;i nh&#7919;ng m&#7909;c ti&ecirc;u ph&aacute;t tri&#7875;n b&#7873;n v&#7919;ng (SDG - Li&ecirc;n H&#7907;p Qu&#7889;c). C&ugrave;ng nhau, &ldquo;l&agrave;n s&oacute;ng&rdquo; ng&#432;&#7901;i tr&#7867; h&agrave;nh &#273;&#7897;ng &#273;&atilde; &#273;&oacute;ng g&oacute;p kh&ocirc;ng nh&#7887; cho s&#7921; chuy&#7875;n bi&#7871;n t&iacute;ch c&#7921;c tr&ecirc;n to&agrave;n qu&#7889;c.&nbsp;M&#7897;t trong nh&#7919;ng t&#432; duy - c&ocirc;ng c&#7909; quan tr&#7885;ng, &#273;&oacute;ng g&oacute;p kh&ocirc;ng nh&#7887; t&#7899;i hi&#7879;u qu&#7843; ho&#7841;t &#273;&#7897;ng c&#7911;a c&aacute;c t&#7893; ch&#7913;c l&atilde;nh &#273;&#7841;o b&#7903;i ng&#432;&#7901;i tr&#7867; ch&iacute;nh l&agrave; Social Marketing (hay Non-profit Marketing) (Ti&#7871;p th&#7883; x&atilde; h&#7897;i). Kh&aacute;i ni&#7879;m n&agrave;y xu&#7845;t hi&#7879;n l&#7847;n &#273;&#7847;u v&agrave;o th&#7871; k&#7881; XIX trong m&#7897;t l&yacute; lu&#7853;n c&#7911;a Philip Kotler - &ldquo;cha &#273;&#7867;&rdquo; c&#7911;a Ng&agrave;nh ti&#7871;p th&#7883; hi&#7879;n &#273;&#7841;i.&nbsp;Tuy v&#7853;y, &#273;&#7889;i v&#7899;i c&aacute;c nh&agrave; l&atilde;nh &#273;&#7841;o tr&#7867; t&#7841;i Vi&#7879;t Nam, Social Marketing c&ograve;n l&agrave; m&#7897;t thu&#7853;t ng&#7919; xa l&#7841;, kh&#7843; n&#259;ng ti&#7871;p c&#7853;n, h&#7885;c h&#7887;i m&#7897;t c&aacute;ch c&oacute; h&#7879; th&#7889;ng c&ograve;n g&#7863;p nhi&#7873;u kh&oacute; kh&#259;n do h&#7841;n ch&#7871; v&#7873; ngu&#7891;n l&#7921;c v&agrave; l&#432;&#7907;ng th&ocirc;ng tin &iacute;t &#7887;i v&#7873; ch&#7911; &#273;&#7873; n&agrave;y t&#7841;i Vi&#7879;t Nam. Thi&#7871;u &#273;i t&#432; duy, c&ocirc;ng c&#7909; &#273;&#7855;c l&#7921;c, c&aacute;c t&#7893; ch&#7913;c l&atilde;nh &#273;&#7841;o b&#7903;i ng&#432;&#7901;i tr&#7867; g&#7863;p nhi&#7873;u kh&oacute; kh&#259;n trong qu&aacute; tr&igrave;nh ho&#7841;t &#273;&#7897;ng, n&acirc;ng cao ch&#7845;t l&#432;&#7907;ng gi&#7843;i ph&aacute;p v&agrave; kh&#7843; n&#259;ng thay &#273;&#7893;i t&#432; duy, h&agrave;nh vi x&atilde; h&#7897;i.&nbsp;T&#7915; vi&#7879;c th&#7845;u hi&#7875;u &ldquo;n&#7895;i &#273;au&rdquo; c&#7911;a c&aacute;c nh&agrave; l&atilde;nh &#273;&#7841;o tr&#7867;, CLB Marketing tr&#432;&#7901;ng &#272;&#7841;i h&#7885;c Ngo&#7841;i th&#432;&#417;ng ti&ecirc;n phong gi&#7843;i &ldquo;b&agrave;i to&aacute;n&rdquo; Social Marketing&nbsp;V&#7899;i mong mu&#7889;n &#273;&#7891;ng h&agrave;nh c&ugrave;ng nh&#7919;ng nh&agrave; l&atilde;nh &#273;&#7841;o tr&#7867; trong h&agrave;nh tr&igrave;nh ki&#7871;n t&#7841;o gi&aacute; tr&#7883; x&atilde; h&#7897;i, CLB Marketing tr&#432;&#7901;ng &#272;&#7841;i h&#7885;c Ngo&#7841;i th&#432;&#417;ng - MaC FTU &#273;&atilde; ch&iacute;nh th&#7913;c ph&aacute;t &#273;&#7897;ng chi&#7871;n d&#7883;ch &ldquo;IMPACT 2024: BOLDER ACT - GREATER IMPACT&rdquo;. IMPACT 2024 l&agrave; chu&#7895;i &#273;&agrave;o t&#7841;o phi l&#7907;i nhu&#7853;n v&#7873; ch&#7911; &#273;&#7873; Social Marketing &#273;&#7847;u ti&ecirc;n t&#7841;i Vi&#7879;t Nam, d&agrave;nh cho nh&#7919;ng ng&#432;&#7901;i tr&#7867; t&#7915; 16-24 tu&#7893;i, hi&#7879;n t&#7841;i &#273;ang d&#7851;n d&#7855;t ho&#7863;c mong mu&#7889;n th&agrave;nh l&#7853;p, l&atilde;nh &#273;&#7841;o c&aacute;c t&#7893; ch&#7913;c h&#432;&#7899;ng t&#7899;i m&#7909;c ti&ecirc;u x&atilde; h&#7897;i trong t&#432;&#417;ng lai (Mission-driven organization).&nbsp;IMPACT 2024 - B&#7879; ph&oacute;ng cho th&#7871; h&#7879; l&atilde;nh &#273;&#7841;o tr&#7867; &#273;&#7847;y ti&#7873;m n&#259;ng&nbsp;Trong v&ograve;ng hai tu&#7847;n, tr&#7843;i qua 05 bu&#7893;i &#273;&agrave;o t&#7841;o v&#7899;i s&#7921; &#273;&#7891;ng h&agrave;nh t&#7915; nhi&#7873;u t&#7853;p &#273;o&agrave;n &#273;a qu&#7889;c gia, t&#7893; ch&#7913;c x&atilde; h&#7897;i v&agrave; chuy&ecirc;n gia &#273;&#7847;u ng&agrave;nh, ng&#432;&#7901;i tham d&#7921; s&#7869; &#273;&#432;&#7907;c ti&#7871;p x&uacute;c m&#7897;t c&aacute;ch h&#7879; th&#7889;ng, to&agrave;n di&#7879;n v&agrave; gi&agrave;u t&iacute;nh th&#7921;c ti&#7877;n v&#7899;i Social Marketing: t&#7915; g&oacute;c &#273;&#7897; ki&#7871;n th&#7913;c, kinh nghi&#7879;m &#273;&#7871;n t&#7847;m nh&igrave;n v&#297; m&ocirc;. T&#7915; &#273;&oacute; c&aacute;c b&#7841;n c&oacute; th&#7875; n&acirc;ng cao n&#259;ng l&#7921;c l&atilde;nh &#273;&#7841;o, ch&#7845;t l&#432;&#7907;ng gi&#7843;i ph&aacute;p x&atilde; h&#7897;i v&agrave; ho&#7841;t &#273;&#7897;ng Marketing c&#7911;a t&#7893; ch&#7913;c. &nbsp;Th&ocirc;ng tin chung v&#7873; chi&#7871;n d&#7883;ch IMPACT 2024: BOLDER ACT - GREATER IMPACT:&#128204;Th&#7901;i gian m&#7903; &#273;&#417;n: 4/4/2024 - 24/4/2024&#128204; &#272;&#7889;i t&#432;&#7907;ng tham gia:Ng&#432;&#7901;i tr&#7867; &#273;&#7897; tu&#7893;i t&#7915; 16-24 (h&#7885;c sinh, sinh vi&ecirc;n, ng&#432;&#7901;i &#273;i l&agrave;m), hi&#7879;n &#273;ang sinh s&#7889;ng, h&#7885;c t&#7853;p v&agrave; l&agrave;m vi&#7879;c trong v&agrave; ngo&agrave;i n&#432;&#7899;c Thu&#7897;c m&#7897;t trong hai &#273;&#7889;i t&#432;&#7907;ng sau:Today leaders: Th&agrave;nh vi&ecirc;n l&atilde;nh &#273;&#7841;o, core team c&#7911;a c&aacute;c c&acirc;u l&#7841;c b&#7897;, t&#7893; ch&#7913;c h&#7885;c sinh, sinh vi&ecirc;n h&#432;&#7899;ng t&#7899;i m&#7909;c ti&ecirc;u x&atilde; h&#7897;iTomorrow leaders: C&aacute;c c&aacute; nh&acirc;n mong mu&#7889;n th&agrave;nh l&#7853;p, l&atilde;nh &#273;&#7841;o c&aacute;c t&#7893; ch&#7913;c h&#432;&#7899;ng t&#7899;i m&#7909;c ti&ecirc;u x&atilde; h&#7897;i trong t&#432;&#417;ng lai&#128204; H&igrave;nh th&#7913;c:Tr&#7921;c tuy&#7871;n (Online) N&#7873;n t&#7843;ng: Zoom H&igrave;nh th&#7913;c: Workshop, Training v&agrave; Open discussion &#272;&#259;ng k&yacute; ngay t&#7841;i: <a href="http://csr.macftu.org/impact-2024?fbclid=IwAR1ZR5CzNHazxK5AdLNJdR24EYE_K8bJRWULh3BoBUSalpktFrCzkiGsM3c_aem_AWnTVDHGqAJXLYW4WhVsuGJqazfSnxhDGOAR3LU_7_GPkc70w21JTaYkdYJlIhsK2e-C9L_pOYcW89rxtN5KAT8l">IMPACT 2024 OFFICIAL WEBSITE (macftu.org)</a>&nbsp;IMPACT 2024 h&#7913;a h&#7865;n t&#7841;o n&ecirc;n c&#417; h&#7897;i hi&#7871;m c&oacute; gi&uacute;p ph&aacute;t tri&#7875;n c&aacute;c nh&acirc;n t&#7889; l&atilde;nh &#273;&#7841;o tr&#7867;, trang b&#7883; n&#7873;n t&#7843;ng ki&#7871;n th&#7913;c v&agrave; tr&#7843;i nghi&#7879;m v&#7873; Social Marketing, &#273;&#7875; ch&iacute;nh h&#7885; tr&#7903; th&agrave;nh b&#7879; ph&oacute;ng kh&#417;i d&#7853;y v&agrave; lan t&#7887;a gi&aacute; tr&#7883; c&#7911;a t&#7893; ch&#7913;c b&#7857;ng nh&#7919;ng gi&#7843;i ph&aacute;p s&aacute;ng t&#7841;o v&igrave; c&#7897;ng &#273;&#7891;ng.&nbsp;&nbsp;&nbsp;

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