CHÍNH THỨC KHỞI ĐỘNG CUỘC THI The Disruptor 2026 - CLB MARKETING TRƯỜNG ĐH NGOẠI THƯƠNG

Vẻ đẹp nảy nở từ nghị lực sống qua bộ ảnh “Nhị vàng bông trắng lá xanh”

Di Sản Bền Vững của Bốn Loại Khí Chất: Từ Thể Dịch Cổ Đại đến Khoa Học Tính Cách Hiện Đại

RECAP CHUNG KẾT MARKETING HIVE - MARKETING FINALE 2025

Brand Guidelines &ndash; Mu&#7889;n thi&#7871;t k&#7871; th&#432;&#417;ng hi&#7879;u &#273;&#7897;c &#273;&aacute;o th&igrave; &#273;&ograve;i h&#7887;i s&#7921; s&aacute;ng t&#7841;o r&#7845;t l&#7899;n t&#7915; n&#7897;i b&#7897;. Nh&#432;ng l&agrave;m sao &#273;&#7875; s&#7921; s&aacute;ng t&#7841;o &#7845;y kh&ocirc;ng v&#432;&#7907;t qu&aacute; nh&#7919;ng g&igrave; th&#432;&#417;ng hi&#7879;u &#273;&#7883;nh h&#432;&#7899;ng? L&agrave;m sao &#273;&#7875; nh&acirc;n vi&ecirc;n m&#7899;i &ldquo;nh&#7853;p gia t&ugrave;y t&#7909;c&rdquo; m&agrave; kh&ocirc;ng l&#7841;c l&otilde;ng gi&#7919;a &#273;&aacute;m &#273;&ocirc;ng?**Brand Guidelines&nbsp;xu&#7845;t hi&#7879;n &#273;&#7875; g&#7905; r&#7889;i t&#7845;t c&#7843; nh&#7919;ng th&#7855;c m&#7855;c c&#7911;a doanh nghi&#7879;p v&#7873; c&aacute;ch thi&#7871;t k&#7871; th&#432;&#417;ng hi&#7879;u c&#361;ng nh&#432; v&#7853;n h&agrave;nh doanh nghi&#7879;p. H&atilde;y c&ugrave;ng V&#361; Digital t&igrave;m hi&#7875;u xem Brand Guidelines &#273;&oacute;ng vai tr&ograve; quan tr&#7885;ng th&#7871; n&agrave;o.<h3>Brand Guidelines l&agrave; g&igrave;?</h3>Brand Guidelines&nbsp;l&agrave; cu&#7889;n c&#7849;m nang ghi ch&eacute;p l&#7841;i &#273;&#7847;y &#273;&#7911; c&aacute;c y&ecirc;u c&#7847;u v&#7873; m&agrave;u s&#7855;c, h&igrave;nh &#7843;nh, b&#7889; c&#7909;c&hellip; d&agrave;nh cho n&#7897;i b&#7897;.&#272;&#7915;ng v&#7897;i &#273;&aacute;nh gi&aacute; th&#7845;p t&#7847;m quan tr&#7885;ng c&#7911;a&nbsp;Brand Guidelines&nbsp;. N&oacute; s&#7869; l&agrave; kim ch&#7881; nam gi&uacute;p th&#432;&#417;ng hi&#7879;u nh&#7845;t qu&aacute;n h&#417;n trong vi&#7879;c qu&#7843;ng b&aacute; v&agrave; truy&#7873;n th&ocirc;ng. &#272;&#7863;c bi&#7879;t &#273;&#7889;i v&#7899;i nh&acirc;n vi&ecirc;n m&#7899;i, Brand Guidelines n&acirc;ng cao m&#7913;c &#273;&#7897; hi&#7875;u bi&#7871;t v&agrave; &#273;&#7883;nh h&#432;&#7899;ng thi&#7871;t k&#7871; th&#432;&#417;ng hi&#7879;u.D&ugrave; m&#7897;t c&ocirc;ng ty l&#7899;n hay nh&#7887; &#273;&#7873;u ph&#7843;i chu&#7849;n b&#7883; m&#7897;t b&#7843;n&nbsp;Brand Guidelines&nbsp;th&#7853;t ho&agrave;n ch&#7881;nh, th&#7875; hi&#7879;n ng&ocirc;n ng&#7919;, gi&#7885;ng &#273;i&#7879;u, h&igrave;nh &#7843;nh v&agrave; c&aacute; t&iacute;nh th&#432;&#417;ng hi&#7879;u m&#7897;t c&aacute;ch r&otilde; r&agrave;ng nh&#7845;t.<h3>Nh&#7919;ng th&agrave;nh ph&#7847;n kh&ocirc;ng th&#7875; thi&#7871;u trong Brand Guidelines</h3><h4>1. Gi&#7899;i thi&#7879;u v&#7873; th&#432;&#417;ng hi&#7879;u</h4>Tr&#432;&#7899;c khi &#273;i v&agrave;o h&#432;&#7899;ng d&#7851;n chi ti&#7871;t, b&#7841;n ph&#7843;i gi&#7899;i thi&#7879;u t&#7893;ng quan h&igrave;nh &#7843;nh th&#432;&#417;ng hi&#7879;u t&#7915; t&#7847;m nh&igrave;n, s&#7913; m&#7879;nh, tri&#7871;t l&yacute; cho &#273;&#7871;n t&iacute;nh c&aacute;ch th&#432;&#417;ng hi&#7879;u&hellip; . H&atilde;y ch&#7885;n l&#7885;c nh&#7919;ng &yacute; ch&iacute;nh v&agrave; &#273;&#7863;c tr&#432;ng c&#7911;a th&#432;&#417;ng hi&#7879;u &#273;&#7875; nhanh ch&oacute;ng h&#417;n trong vi&#7879;c ghi nh&#7899;.<img src="https://forum.uan.vn/uploads/default/original/2X/6/68f412bebcc2abeb4c08e1e487924241c003a16a.jpeg">V&#7899;i l&#7901;i gi&#7899;i thi&#7879;u ng&#7855;n g&#7885;n n&agrave;y, nh&acirc;n vi&ecirc;n s&#7869; c&oacute; c&aacute;i nh&igrave;n thi&#7879;n c&#7843;m h&#417;n v&#7873; th&#432;&#417;ng hi&#7879;u, t&igrave;m th&#7845;y s&#7921; &#273;&#7891;ng &#273;i&#7879;u gi&#7919;a m&igrave;nh v&agrave; c&ocirc;ng vi&#7879;c, kh&#417;i g&#7907;i s&#7907;i d&acirc;y k&#7871;t n&#7889;i &#273;&#7875; gi&#7919; ch&acirc;n h&#7885; l&acirc;u d&agrave;i h&#417;n.<h4>2. Logo v&agrave; c&aacute;ch s&#7917; d&#7909;ng</h4>Logo&nbsp;c&ograve;n &#273;&#432;&#7907;c g&#7885;i l&agrave; &ldquo;b&#7897; m&#7863;t&rdquo; c&#7911;a th&#432;&#417;ng hi&#7879;u v&agrave; l&agrave; th&#7913; kh&aacute;ch h&agrave;ng ti&#7871;p x&uacute;c nhi&#7873;u nh&#7845;t. M&#7897;t logo &#273;&#7865;p th&ocirc;i ch&#432;a &#273;&#7911;, c&oacute; &yacute; ngh&#297;a, c&acirc;u chuy&#7879;n v&agrave; c&oacute; kh&#7843; n&#259;ng &ldquo;s&#7889;ng&rdquo; l&acirc;u d&agrave;i tr&ecirc;n th&#7883; tr&#432;&#7901;ng m&#7899;i l&agrave; &#273;i&#7873;u &#273;&aacute;ng quan t&acirc;m trong qu&aacute; tr&igrave;nh thi&#7871;t k&#7871; th&#432;&#417;ng hi&#7879;u.Kh&ocirc;ng nh&#7845;t thi&#7871;t ch&#7881; s&#7917; d&#7909;ng m&#7897;t logo duy nh&#7845;t m&agrave; b&#7841;n c&oacute; th&#7875; linh ho&#7841;t thay &#273;&#7893;i h&igrave;nh d&aacute;ng, m&agrave;u s&#7855;c sao cho ph&ugrave; h&#7907;p v&#7899;i m&#7909;c &#273;&iacute;ch s&#7917; d&#7909;ng, t&#7841;o c&#7843;m gi&aacute;c m&#7899;i m&#7867;, th&iacute;ch th&uacute; cho ng&#432;&#7901;i ti&ecirc;u d&ugrave;ng.&#7844;n t&#432;&#7907;ng nh&#7845;t trong vi&#7879;c thay &#273;&#7893;i logo l&agrave;m k&iacute;ch th&iacute;ch ng&#432;&#7901;i ti&ecirc;u d&ugrave;ng ch&#7855;c ch&#7855;n ph&#7843;i k&#7875; &#273;&#7871;n Apple trong s&#7921; ki&#7879;n ra m&#7855;t iPad Pro. Thay v&igrave; g&#7917;i thi&#7879;p m&#7901;i v&#7899;i logo tr&aacute;i t&aacute;o m&agrave;u &#273;en nh&#432; th&#432;&#7901;ng l&#7879; th&igrave; Apple &#273;&atilde; &ldquo;bi&#7871;n t&#7845;u&rdquo; m&agrave;u s&#7855;c logo &#273;&#7875; m&#7895;i kh&aacute;ch h&agrave;ng s&#7903; h&#7919;u m&#7897;t h&igrave;nh &#7843;nh ri&ecirc;ng. &#272;i&#7873;u n&agrave;y cho th&#7845;y s&#7921; &#273;&#7847;u t&#432; v&agrave; t&acirc;m huy&#7871;t tuy&#7879;t &#273;&#7889;i c&#7911;a Apple d&agrave;nh cho kh&aacute;ch h&agrave;ng c&#7911;a m&igrave;nh, &#273;&#7891;ng th&#7901;i khi&#7871;n h&#7885; h&agrave;o h&#7913;ng h&#417;n v&#7899;i s&#7843;n ph&#7849;m m&#7899;i.<a href="https://forum.uan.vn/uploads/default/original/2X/2/22f4af5b8e149af8a53065cdd7e9bcf9255007f8.jpeg" rel="noopener noreferrer" target="_blank" style="color: var(--tertiary);"><img src="https://forum.uan.vn/uploads/default/optimized/2X/2/22f4af5b8e149af8a53065cdd7e9bcf9255007f8_2_690x387.jpeg" alt="Apple &#273;&atilde; &ldquo;bi&#7871;n t&#7845;u&rdquo; m&agrave;u logo &#273;&#7875; m&#7895;i kh&aacute;ch h&agrave;ng s&#7903; h&#7919;u m&#7897;t h&igrave;nh &#7843;nh ri&ecirc;ng" height="387" width="690"></a><a href="https://forum.uan.vn/uploads/default/original/2X/2/22f4af5b8e149af8a53065cdd7e9bcf9255007f8.jpeg" rel="noopener noreferrer" target="_blank" style="color: var(--tertiary);">Apple &#273;&atilde; &ldquo;bi&#7871;n t&#7845;u&rdquo; m&agrave;u logo &#273;&#7875; m&#7895;i kh&aacute;ch h&agrave;ng s&#7903; h&#7919;u m&#7897;t h&igrave;nh &#7843;nh ri&ecirc;ng</a>Apple &#273;&atilde; &ldquo;bi&#7871;n t&#7845;u&rdquo; m&agrave;u logo &#273;&#7875; m&#7895;i kh&aacute;ch h&agrave;ng s&#7903; h&#7919;u m&#7897;t h&igrave;nh &#7843;nh ri&ecirc;ngNh&#432;ng, &#273;&#7875; tr&aacute;nh x&#7843;y ra t&igrave;nh tr&#7841;ng l&#7897;n x&#7897;n, thi&#7871;u chuy&ecirc;n nghi&#7879;p th&igrave; h&atilde;y ghi ch&uacute; r&otilde; r&agrave;ng, c&#7909; th&#7875; nh&#7845;t c&aacute;ch s&#7855;p x&#7871;p logo ph&ugrave; h&#7907;p v&#7899;i nhu c&#7847;u s&#7917; d&#7909;ng ch&uacute;ng.<h4>3. Font ch&#7919;</h4>&#272;&#7915;ng ngh&#297; ch&#7881; c&#7847;n s&#7917; d&#7909;ng font ch&#7919; &#273;&#7885;c &#273;&#432;&#7907;c l&agrave; &#273;&#7911; m&agrave; n&oacute; c&ograve;n s&#7869; th&#7875; hi&#7879;n &#273;&#432;&#7907;c t&iacute;nh c&aacute;ch th&#432;&#417;ng hi&#7879;u c&#7911;a b&#7841;n.Khi kh&aacute;ch h&agrave;ng &#273;&atilde; qu&aacute; quen thu&#7897;c v&#7899;i c&aacute;c font ch&#7919; truy&#7873;n th&#7889;ng th&igrave; s&#7921; &#273;&#7897;t ph&aacute; s&#7917; d&#7909;ng m&#7897;t font ch&#7919; m&#7899;i s&#7869; khi&#7871;n h&#7885; c&#7843;m th&#7845;y h&#7913;ng th&uacute; h&#417;n v&#7899;i thi&#7871;t k&#7871; th&#432;&#417;ng hi&#7879;u. V&iacute; d&#7909;, s&#7921; k&#7871;t h&#7907;p Fira Sans v&agrave; Montserrat &#273;em l&#7841;i c&#7843;m gi&aacute;c hi&#7879;n &#273;&#7841;i, h&#7907;p th&#7901;i, ho&#7863;c font vi&#7871;t tay Sacramento v&#7899;i Playfair Display ph&ugrave; h&#7907;p v&#7899;i phong c&aacute;ch tr&#7867; trung, t&#432;&#417;i m&#7899;i, kh&aacute;c bi&#7879;t&hellip;<img src="https://forum.uan.vn/uploads/default/original/2X/c/cb9e439c39b1879d648e883484e461d599c7137a.jpeg">C&ograve;n m&#7897;t &#273;i&#7873;u c&#7847;n l&#432;u &yacute; n&#7919;a ch&iacute;nh l&agrave; d&ugrave; c&aacute;ch &#273;i&#7879;u t&#7899;i &#273;&acirc;u th&igrave; font ch&#7919; c&#7911;a th&#432;&#417;ng hi&#7879;u ph&#7843;i &#273;&#7843;m b&#7843;o &#273;&#7897; to r&otilde;, d&#7877; &#273;&#7885;c v&agrave; kh&ocirc;ng x&#7843;y ra l&#7895;i trong qu&aacute; tr&igrave;nh in &#7845;n.<h4>4. M&agrave;u s&#7855;c &#273;&#7841;i di&#7879;n</h4>Nh&#432; &#273;&atilde; bi&#7871;t, m&#7895;i m&agrave;u s&#7855;c &#273;&#7841;i di&#7879;n cho n&eacute;t t&iacute;nh c&aacute;ch &#273;&#7863;c tr&#432;ng. L&#7921;a ch&#7885;n m&#7843;ng m&agrave;u s&#7855;c ph&ugrave; h&#7907;p v&#7899;i thi&#7871;t k&#7871; th&#432;&#417;ng hi&#7879;u to&aacute;t l&ecirc;n c&aacute; t&iacute;nh, &#273;&#7891;ng th&#7901;i d&#7877; d&agrave;ng h&#417;n trong vi&#7879;c ti&#7871;p c&#7853;n kh&aacute;ch h&agrave;ng.<a href="https://forum.uan.vn/uploads/default/original/2X/1/1f09ba201c24d5db4c97bf0725c75c3b87be62e1.png" rel="noopener noreferrer" target="_blank" style="color: var(--tertiary);"><img src="https://forum.uan.vn/uploads/default/optimized/2X/1/1f09ba201c24d5db4c97bf0725c75c3b87be62e1_2_690x346.png" alt="Ngu&#7891;n: Netflix Brand Site" height="346" width="690"></a><a href="https://forum.uan.vn/uploads/default/original/2X/1/1f09ba201c24d5db4c97bf0725c75c3b87be62e1.png" rel="noopener noreferrer" target="_blank" style="color: var(--tertiary);">Ngu&#7891;n: Netflix Brand Site</a>Ngu&#7891;n: Netflix Brand SiteV&iacute; d&#7909;, m&#7897;t kh&#7843;o s&aacute;t cho th&#7845;y th&#7883; gi&aacute;c c&#7911;a ch&uacute;ng ta b&#7883; thu h&uacute;t m&#7841;nh m&#7869; nh&#7845;t t&#7915; m&agrave;u &#273;&#7887;. B&ecirc;n c&#7841;nh &#273;&oacute;, m&agrave;u &#273;&#7887; th&#7875; hi&#7879;n s&#7921; khao kh&aacute;t, m&atilde;nh li&#7879;t v&agrave; &#273;am m&ecirc; n&#7891;ng ch&aacute;y n&ecirc;n c&aacute;c nh&atilde;n hi&#7879;u s&#7917; d&#7909;ng m&agrave;u &#273;&#7887; &#273;&#7875; truy&#7873;n t&#7843;i th&ocirc;ng &#273;i&#7879;p nh&#432;: Coca Cola, Circle K, Netflix&hellip;Hay m&agrave;u xanh &#273;&#7841;i di&#7879;n cho trung th&agrave;nh, t&#432;&#417;i m&#7899;i v&agrave; t&#7841;o c&#7843;m gi&aacute;c d&#7877; ch&#7883;u cho kh&aacute;ch h&agrave;ng. M&#7897;t s&#7889; nh&atilde;n hi&#7879;u khi nh&#7855;c &#273;&#7871;n m&agrave;u xanh ch&uacute;ng ta nh&#7899; t&#7899;i ch&iacute;nh l&agrave;: Facebook, Twitter, Samsung&hellip;<h4>5. &#272;&#7883;nh h&igrave;nh phong c&aacute;ch trong h&igrave;nh &#7843;nh</h4>M&agrave;u s&#7855;c ch&#7911; &#273;&#7841;o trong h&igrave;nh &#7843;nh l&agrave; g&igrave;? H&igrave;nh &#7843;nh nh&#7845;n m&#7841;nh y&#7871;u t&#7889; g&igrave;? S&#7917; d&#7909;ng animation hay h&igrave;nh &#7843;nh th&#7853;t m&#7899;i &#273;&uacute;ng m&#7909;c &#273;&iacute;ch c&#7911;a th&#432;&#417;ng hi&#7879;u? &#272;&#7883;nh h&#432;&#7899;ng h&igrave;nh &#7843;nh s&#7869; tr&#7843; l&#7901;i t&#7845;t c&#7843; c&aacute;c th&#7855;c m&#7855;c n&agrave;y c&#7911;a n&#7897;i b&#7897;, &#273;&#432;a ra h&#7879; th&#7889;ng thi&#7871;t k&#7871; th&#432;&#417;ng hi&#7879;u chu&#7849;n x&aacute;c, &#273;&#7841;t &#273;&#432;&#7907;c mong mu&#7889;n c&#7911;a c&#7843; th&#432;&#417;ng hi&#7879;u v&agrave; kh&aacute;ch h&agrave;ng.V&iacute; d&#7909;, b&#7841;n kh&ocirc;ng b&#7855;t g&#7863;p h&igrave;nh &#7843;nh Animation trong thi&#7871;t k&#7871; th&#432;&#417;ng hi&#7879;u c&#7911;a Nike. Nh&#432;ng Skype &ndash; &#7913;ng d&#7909;ng giao ti&#7871;p tr&#7921;c tuy&#7871;n l&#7841;i khi&#7871;n kh&aacute;ch h&agrave;ng th&iacute;ch th&uacute; khi s&#7917; d&#7909;ng lo&#7841;t h&igrave;nh &#7843;nh n&agrave;y.<a href="https://forum.uan.vn/uploads/default/original/2X/c/c9ed82f0f30dccbdaadeead8e4ebed0c014546eb.png" rel="noopener noreferrer" target="_blank" style="color: var(--tertiary);"><img src="https://forum.uan.vn/uploads/default/optimized/2X/c/c9ed82f0f30dccbdaadeead8e4ebed0c014546eb_2_690x345.png" alt="Ngu&#7891;n: Skype Global Directory" height="345" width="690"></a><a href="https://forum.uan.vn/uploads/default/original/2X/c/c9ed82f0f30dccbdaadeead8e4ebed0c014546eb.png" rel="noopener noreferrer" target="_blank" style="color: var(--tertiary);">Ngu&#7891;n: Skype Global Directory</a>Ngu&#7891;n: Skype Global Directory&#272;&#7883;nh h&#432;&#7899;ng h&igrave;nh &#7843;nh trong thi&#7871;t k&#7871; th&#432;&#417;ng hi&#7879;u gi&uacute;p nh&acirc;n vi&ecirc;n c&#7911;a b&#7841;n &#273;&#432;&#7907;c th&#7887;a s&#7913;c s&aacute;ng t&#7841;o nh&#432;ng v&#7851;n n&#7857;m trong khu&ocirc;n kh&#7893;, v&#7915;a t&#7841;o &#273;&#432;&#7907;c s&#7921; h&#7913;ng th&uacute; trong c&ocirc;ng vi&#7879;c c&#361;ng nh&#432; &#273;&#7841;t &#273;&#432;&#7907;c hi&#7879;u qu&#7843; trong qu&aacute; tr&igrave;nh truy&#7873;n th&ocirc;ng.<h4>6. Tone &amp; Voice</h4>Mu&#7889;n&nbsp;thi&#7871;t k&#7871; th&#432;&#417;ng hi&#7879;u&nbsp;thuy&#7871;t ph&#7909;c &#273;&#432;&#7907;c kh&aacute;ch h&agrave;ng th&igrave; vi&#7879;c quan tr&#7885;ng nh&#7845;t l&agrave; b&#7841;n ph&#7843;i &#273;&#7913;ng t&#7915; g&oacute;c nh&igrave;n c&#7911;a h&#7885;, n&oacute;i chung m&#7897;t gi&#7885;ng n&oacute;i v&agrave; &#273;&#7891;ng &#273;i&#7879;u trong c&aacute;ch s&#7917; d&#7909;ng ng&ocirc;n t&#7915;.N&#7871;u &#273;&#7889;i t&#432;&#7907;ng b&#7841;n h&#432;&#7899;ng t&#7899;i l&agrave; nh&#7919;ng b&#7841;n tr&#7867; n&#259;ng &#273;&#7897;ng th&igrave; h&atilde;y s&#7917; d&#7909;ng m&#7897;t t&ocirc;ng gi&#7885;ng t&#432;&#417;i vui, t&iacute;ch c&#7921;c, t&#7915; ng&#7919; g&#7847;n g&#361;i nh&#432; trong v&#259;n n&oacute;i. Nh&#432;ng &#273;&#7889;i t&#432;&#7907;ng l&#7841;i l&agrave; nh&#7919;ng ng&#432;&#7901;i trung ni&ecirc;n, c&#7847;n nhi&#7873;u ki&#7871;n th&#7913;c th&igrave; &#273;&ograve;i h&#7887;i th&#432;&#417;ng hi&#7879;u ph&#7843;i c&oacute; t&ocirc;ng gi&#7885;ng tr&#432;&#7903;ng th&agrave;nh, t&#7841;o s&#7921; tin t&#432;&#7903;ng, cung c&#7845;p nh&#7919;ng th&ocirc;ng tin b&#7893; &iacute;ch t&#7915; vi&#7879;c tr&iacute;ch d&#7851;n t&agrave;i li&#7879;u n&#432;&#7899;c ngo&agrave;i hay nghi&ecirc;n c&#7913;u khoa h&#7885;c&hellip; .<a href="https://forum.uan.vn/uploads/default/original/2X/e/e6f8fdb80c70d81aed106a534c2e6b3f47152168.png" rel="noopener noreferrer" target="_blank" style="color: var(--tertiary);"><img src="https://forum.uan.vn/uploads/default/optimized/2X/e/e6f8fdb80c70d81aed106a534c2e6b3f47152168_2_681x500.png" alt="Ngu&#7891;n: Skittles Instagram Official" height="500" width="681"></a><a href="https://forum.uan.vn/uploads/default/original/2X/e/e6f8fdb80c70d81aed106a534c2e6b3f47152168.png" rel="noopener noreferrer" target="_blank" style="color: var(--tertiary);">Ngu&#7891;n: Skittles Instagram Official</a>Ngu&#7891;n: Skittles Instagram OfficialThi&#7871;t l&#7853;p m&#7897;t t&#7915; &#273;i&#7875;n bao g&#7891;m nh&#7919;ng t&#7915; ng&#7919; khuy&#7871;n kh&iacute;ch s&#7917; d&#7909;ng v&agrave; nh&#7919;ng t&#7915; ng&#7919; c&#7847;n tr&aacute;nh c&#361;ng l&agrave; m&#7897;t &yacute; t&#432;&#7903;ng hay gi&uacute;p nh&acirc;n vi&ecirc;n kh&ocirc;ng c&ograve;n kh&oacute; kh&#259;n trong vi&#7879;c truy&#7873;n t&#7843;i n&#7897;i dung.<h4>7. C&aacute;c t&agrave;i li&#7879;u tham kh&#7843;o</h4>L&yacute; thuy&#7871;t &#273;&atilde; &#273;&#7911; nh&#432;ng li&#7879;u nh&acirc;n vi&ecirc;n c&#7911;a b&#7841;n c&oacute; b&#7883; &ldquo;b&#7897;i th&#7921;c&rdquo; b&#7903;i h&agrave;ng t&aacute; th&ocirc;ng tin trong Brand Guidelines kh&ocirc;ng? C&oacute; &#273;&#7845;y, n&ecirc;n l&uacute;c n&agrave;y, h&atilde;y &#273;&iacute;nh k&egrave;m v&agrave;o &#273;&oacute; nh&#7919;ng v&iacute; d&#7909; c&#7909; th&#7875; m&agrave; th&#432;&#417;ng hi&#7879;u b&#7841;n mong mu&#7889;n h&#432;&#7899;ng t&#7899;i m&#7897;t c&aacute;ch d&#7877; h&igrave;nh dung nh&#7845;t. C&oacute; th&#7875; l&agrave; m&#7897;t b&agrave;i vi&#7871;t tr&ecirc;n Facebook, m&#7897;t t&#7845;m h&igrave;nh tr&ecirc;n Instagram, m&#7897;t Website th&#432;&#417;ng hi&#7879;u &#273;ang h&#7885;c h&#7887;i&hellip; , t&#7845;t c&#7843; ph&#7843;i &#273;&#7843;m b&#7843;o ch&iacute;nh x&aacute;c v&#7899;i nh&#7919;ng quy t&#7855;c b&#7841;n &#273;&#7863;t ra &#7903; tr&ecirc;n.<img src="https://forum.uan.vn/uploads/default/original/2X/b/b2683b83f4e6c8d967f4415c2fa18f5bce2de993.png" alt="Ngu&#7891;n: Nike Instagram Official">Ngu&#7891;n: Nike Instagram OfficialCh&#7881; l&#432;u truy&#7873;n trong n&#7897;i b&#7897;, nh&#432;ng t&#7841;i sao Brand Guidelines l&#7841;i &#273;&oacute;ng vai tr&ograve; quan tr&#7885;ng trong vi&#7879;c truy&#7873;n th&ocirc;ng?&#272;&#7889;i v&#7899;i nh&acirc;n vi&ecirc;n m&#7899;i, kh&ocirc;ng c&oacute; Brand Guidelines gi&#7889;ng nh&#432; vi&#7879;c &#273;&#432;a b&#7841;n v&agrave;o r&#7915;ng nh&#432;ng kh&ocirc;ng cung c&#7845;p la b&agrave;n hay b&#7843;n &#273;&#7891;. H&#7885; kh&ocirc;ng th&#7875; hi&#7875;u h&#7871;t 100% v&#7873; th&#432;&#417;ng hi&#7879;u n&#7871;u ch&#7881; t&igrave;m hi&#7875;u qua Website hay c&aacute;c trang m&#7841;ng x&atilde; h&#7897;i v&agrave; ngay ch&iacute;nh nh&acirc;n vi&ecirc;n trong c&ocirc;ng ty c&#361;ng kh&ocirc;ng th&#7875; d&agrave;nh h&agrave;ng gi&#7901; &#273;&#7891;ng h&#7891; &#273;&#7875; gi&#7843;i th&iacute;ch to&agrave;n&nbsp;b&#7897; thi&#7871;t k&#7871; th&#432;&#417;ng hi&#7879;u&nbsp;. L&uacute;c n&agrave;y,&nbsp;Brand Guidelines&nbsp;s&#7869; thay b&#7841;n l&agrave;m t&#7845;t c&#7843; &#273;i&#7873;u n&agrave;y.<ul><li>Ti&#7871;t ki&#7879;m th&#7901;i gian</li><li>Ph&acirc;n chia c&ocirc;ng vi&#7879;c hi&#7879;u qu&#7843;</li><li>&#272;&#7843;m b&#7843;o b&#7897; m&aacute;y v&#7853;n h&agrave;nh doanh nghi&#7879;p &#273;&#432;&#7907;c th&#7889;ng nh&#7845;t</li><li>H&#7841;n ch&#7871; x&#7843;y ra m&acirc;u thu&#7851;n trong vi&#7879;c truy&#7873;n th&ocirc;ng</li><li>N&acirc;ng cao m&#7913;c &#273;&#7897; hi&#7875;u bi&#7871;t v&#7873; th&#432;&#417;ng hi&#7879;u</li></ul>C&oacute; th&#7875; th&#7845;y, Brand Guidelines kh&ocirc;ng &#7843;nh h&#432;&#7903;ng tr&#7921;c ti&#7871;p &#273;&#7871;n ng&#432;&#7901;i ti&ecirc;u d&ugrave;ng nh&#432;ng n&oacute; l&#7841;i l&agrave; &ldquo;con &#7889;c&rdquo; quan tr&#7885;ng trong b&#7897; m&aacute;y v&#7853;n h&agrave;nh doanh nghi&#7879;p. T&#7915;ng c&aacute; th&#7875; trong c&ocirc;ng ty ph&#7843;i &#273;&#7843;m b&#7843;o hi&#7875;u r&otilde; v&#7873; th&#432;&#417;ng hi&#7879;u th&igrave; vi&#7879;c qu&#7843;ng b&aacute; m&#7899;i &#273;&#7841;t k&#7871;t qu&#7843; t&#7889;t.Ngu&#7891;n:&nbsp;<a href="https://vudigital.co/brand-guidelines-va-vai-tro-khong-the-thieu-trong-qua-trinh-thiet-ke-thuong-hieu.html" rel="noopener noreferrer" target="_blank" style="color: var(--tertiary);">https://vudigital.co/brand-guidelines-va-vai-tro-khong-the-thieu-trong-qua-trinh-thiet-ke-thuong-hieu.html&nbsp;</a>

Linh

Brand Guidelines – Muốn thiết kế thương hiệu độc đáo thì đòi hỏi sự sáng tạo rất lớn từ nội bộ. Nhưng làm sao để sự sáng tạo ấy không 

Brand guidelines và vai trò không thể thiếu trong quá trình thiết kế thương hiệu

KPMG Tuyển Dụng Fresh Graduate Information Technology Risk Consultant

4 BÍ KÍP GIÚP VIỆC THAM GIA HỘI SÁCH TRỞ NÊN HIỆU QUẢ VÀ THÚ VỊ HƠN.

[OF WRITER MIND] TUYỂN THÀNH VIÊN GEN 4 BỔ SUNG

Melinda Gates tiết lộ cuốn sách ảnh hưởng sâu sắc nhất đến cuộc đời mình: Tôi đọc nó gần như hằng ngày, mỗi lần mở ra lại học thêm được nhiều điều mới mẻ!