CHÍNH THỨC KHỞI ĐỘNG CUỘC THI The Disruptor 2026 - CLB MARKETING TRƯỜNG ĐH NGOẠI THƯƠNG

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RECAP CHUNG KẾT MARKETING HIVE - MARKETING FINALE 2025

H&#7885; kh&ocirc;ng ph&#7899;t l&#7901; b&#7841;n &#273;&acirc;u; ch&#7881; l&agrave; b&#7841;n &#273;ang qu&aacute; c&#7889; g&#7855;ng.&nbsp;H&atilde;y &#273;&#7875; t&ocirc;i k&#7875; b&#7841;n nghe m&#7897;t c&acirc;u chuy&#7879;n nhanh.Trong Th&#7871; Chi&#7871;n II, m&#7897;t nh&agrave; to&aacute;n h&#7885;c xu&#7845;t ch&uacute;ng t&ecirc;n Abraham Wald &#273;&#432;&#7907;c giao nhi&#7879;m v&#7909; t&igrave;m c&aacute;ch c&#7913;u nh&#7919;ng chi&#7871;c m&aacute;y bay n&eacute;m bom. Qu&acirc;n &#273;&#7897;i &#273;&atilde; cho &ocirc;ng xem nh&#7919;ng chi&#7871;c m&aacute;y bay b&#7883; tr&uacute;ng &#273;&#7847;y l&#7895; &#273;&#7841;n v&agrave; h&#7887;i &ocirc;ng n&ecirc;n b&#7885;c gi&aacute;p th&ecirc;m &#7903; &#273;&acirc;u.H&#7847;u h&#7871;t m&#7885;i ng&#432;&#7901;i s&#7869; n&oacute;i: "B&#7885;c nh&#7919;ng ch&#7895; c&oacute; nhi&#7873;u l&#7895; &#273;&#7841;n nh&#7845;t."Nh&#432;ng &ocirc;ng l&#7841;i n&oacute;i ng&#432;&#7907;c l&#7841;i: "H&atilde;y b&#7885;c gi&aacute;p &#7903; nh&#7919;ng ch&#7895; kh&ocirc;ng c&oacute; l&#7895; &#273;&#7841;n."B&#7841;n th&#7845;y kh&oacute; hi&#7875;u? L&yacute; do l&agrave; nh&#7919;ng chi&#7871;c m&aacute;y bay c&oacute; l&#7895; &#273;&#7841;n l&agrave; nh&#7919;ng chi&#7871;c &#273;&atilde; s&#7889;ng s&oacute;t tr&#7903; v&#7873;. Nh&#7919;ng chi&#7871;c kh&aacute;c th&igrave; kh&ocirc;ng.C&acirc;u chuy&#7879;n n&agrave;y cho ch&uacute;ng ta th&#7845;y r&#7857;ng &#273;&ocirc;i khi gi&#7843;i ph&aacute;p kh&ocirc;ng ph&#7843;i l&uacute;c n&agrave;o c&#361;ng r&otilde; r&agrave;ng. &#272;&ocirc;i khi, n&oacute; ho&agrave;n to&agrave;n tr&aacute;i ng&#432;&#7907;c v&#7899;i nh&#7919;ng g&igrave; b&#7841;n ngh&#297;.V&agrave; h&ocirc;m nay, ch&uacute;ng ta s&#7869; kh&aacute;m ph&aacute; 6 th&#7911; thu&#7853;t t&acirc;m l&yacute; &#273;&#417;n gi&#7843;n nh&#432;ng c&oacute; th&#7875; thay &#273;&#7893;i c&aacute;ch b&#7841;n nh&igrave;n nh&#7853;n th&#7921;c t&#7841;i.&nbsp;<h3>1. Hi&#7879;u &#7912;ng &ldquo;T&ocirc;i Kh&ocirc;ng Quan T&acirc;m&rdquo;: S&#7921; Th&#7901; &#416; Khi&#7871;n B&#7841;n H&#7845;p D&#7851;n H&#417;n</h3>M&#7897;t s&#7921; th&#7853;t &iacute;t ai th&#7915;a nh&#7853;n: theo &#273;u&#7893;i ai &#273;&oacute; m&#7897;t c&aacute;ch qu&aacute; m&#7913;c kh&ocirc;ng bao gi&#7901; mang l&#7841;i k&#7871;t qu&#7843; &mdash; trong t&igrave;nh y&ecirc;u, t&igrave;nh b&#7841;n, hay kinh doanh.H&atilde;y ngh&#297; v&#7873; &#273;i&#7873;u n&agrave;y:B&#7841;n c&oacute; t&#7915;ng b&#7883; thu h&uacute;t b&#7903;i ng&#432;&#7901;i n&agrave;o &#273;&oacute; kh&oacute; g&#7847;n, b&iacute; &#7849;n, ho&#7863;c t&#7887; ra kh&ocirc;ng m&#7845;y quan t&acirc;m?&#272;&oacute; kh&ocirc;ng ph&#7843;i l&agrave; ng&#7851;u nhi&ecirc;n, m&agrave; l&agrave; t&acirc;m l&yacute; h&#7885;c.Khi b&#7841;n t&#7887; ra th&#7901; &#417;, b&#7841;n th&#7875; hi&#7879;n s&#7921; t&#7921; l&#7853;p. Ng&#432;&#7901;i kh&aacute;c s&#7869; c&#7843;m nh&#7853;n &#273;&#432;&#7907;c gi&aacute; tr&#7883; c&#7911;a b&#7841;n v&igrave; b&#7841;n kh&ocirc;ng khao kh&aacute;t s&#7921; ch&uacute; &yacute; c&#7911;a h&#7885;.C&aacute;ch &aacute;p d&#7909;ng:<ul><li>Ng&#7915;ng gi&#7843;i th&iacute;ch v&agrave; bi&#7879;n minh qu&aacute; nhi&#7873;u.</li><li>T&#7853;p trung v&agrave;o m&#7909;c ti&ecirc;u v&agrave; &#273;am m&ecirc; c&#7911;a ch&iacute;nh b&#7841;n &mdash; &#273;&#7875; s&#7921; t&ograve; m&ograve; d&#7851;n ng&#432;&#7901;i kh&aacute;c &#273;&#7871;n b&#7841;n.</li><li>Nh&#7899; r&#7857;ng, s&#7921; khan hi&#7871;m lu&ocirc;n l&agrave;m t&#259;ng gi&aacute; tr&#7883;.</li><li>&nbsp;</li></ul><h3>2. Quy&#7873;n L&#7921;c C&#7911;a Im L&#7863;ng: Kh&ocirc;ng N&oacute;i G&igrave; C&#361;ng C&oacute; Th&#7875; Th&#7855;ng M&#7885;i Cu&#7897;c Tranh Lu&#7853;n</h3>Trong nh&#7919;ng cu&#7897;c tranh lu&#7853;n c&#259;ng th&#7859;ng, l&#7901;i n&oacute;i c&#7913; bay t&#7899;i bay lui m&agrave; kh&ocirc;ng c&oacute; k&#7871;t qu&#7843; g&igrave;.M&#7897;t v&#361; kh&iacute; b&iacute; m&#7853;t kh&ocirc;ng ai nh&#7855;c t&#7899;i: im l&#7863;ng.Khi kh&ocirc;ng kh&iacute; tr&#7903; n&ecirc;n c&#259;ng th&#7859;ng, s&#7921; im l&#7863;ng tr&#7903; th&agrave;nh kh&ocirc;ng th&#7875; ch&#7883;u &#273;&#7921;ng n&#7893;i. Ng&#432;&#7901;i kia th&#432;&#7901;ng s&#7869; l&#7845;p &#273;&#7847;y kho&#7843;ng tr&#7889;ng, ti&#7871;t l&#7897; c&#7843;m x&uacute;c th&#7853;t ho&#7863;c &#273;i&#7875;m y&#7871;u trong l&#7853;p lu&#7853;n c&#7911;a h&#7885;.C&aacute;ch s&#7917; d&#7909;ng:<ul><li>Thay v&igrave; ph&#7843;n &#7913;ng c&#7843;m x&uacute;c, h&atilde;y t&#7841;m d&#7915;ng.</li><li>Nh&igrave;n th&#7859;ng v&agrave;o h&#7885; v&agrave; gi&#7919; b&igrave;nh t&#297;nh ho&agrave;n to&agrave;n.</li><li>H&atilde;y &#273;&#7875; s&#7921; im l&#7863;ng l&agrave;m vi&#7879;c c&#7911;a n&oacute; &mdash; &#273;i&#7873;u n&agrave;y khi&#7871;n &#273;&#7889;i ph&#432;&#417;ng m&#7845;t ph&#432;&#417;ng h&#432;&#7899;ng v&agrave; mang l&#7841;i cho b&#7841;n quy&#7873;n ki&#7875;m so&aacute;t.</li><li>&nbsp;</li></ul><h3>3. L&agrave;m Th&#7871; N&agrave;o S&#7921; &Aacute;y N&aacute;y Thao T&uacute;ng B&#7841;n (V&agrave; C&aacute;ch Nh&#7853;n Bi&#7871;t)</h3>B&#7841;n &#273;&atilde; bao l&#7847;n l&agrave;m &#273;i&#7873;u g&igrave; &#273;&oacute; ch&#7881; v&igrave; c&#7843;m th&#7845;y &aacute;y n&aacute;y?Nh&#7919;ng k&#7867; thao t&uacute;ng bi&#7871;t &#273;i&#7873;u n&agrave;y. H&#7885; s&#7917; d&#7909;ng c&#7843;m gi&aacute;c t&#7897;i l&#7895;i nh&#432; m&#7897;t c&ocirc;ng c&#7909; y&#7871;u nh&#432;ng c&#7921;c k&#7923; hi&#7879;u qu&#7843; &#273;&#7875; xoay chuy&#7875;n c&#7843;m x&uacute;c c&#7911;a b&#7841;n v&agrave; &#273;&#7841;t &#273;&#432;&#7907;c &#273;i&#7873;u h&#7885; mu&#7889;n.D&#7845;u hi&#7879;u b&#7841;n &#273;ang b&#7883; thao t&uacute;ng b&#7857;ng c&#7843;m gi&aacute;c t&#7897;i l&#7895;i:<ul><li>Ai &#273;&oacute; lu&ocirc;n nh&#7855;c nh&#7903; b&#7841;n v&#7873; c&aacute;ch h&#7885; &#273;&atilde; "gi&uacute;p &#273;&#7905;" b&#7841;n.</li><li>B&#7841;n &#273;&#7891;ng &yacute; v&#7899;i nh&#7919;ng &#273;i&#7873;u khi&#7871;n b&#7841;n t&#7893;n th&#432;&#417;ng ch&#7881; &#273;&#7875; l&agrave;m h&agrave;i l&ograve;ng h&#7885;.</li><li>H&#7885; lu&ocirc;n &#273;&#7893; l&#7895;i cho b&#7841;n trong c&aacute;c cu&#7897;c tranh lu&#7853;n.</li></ul>C&aacute;ch &#273;&#7889;i ph&oacute;:<ul><li>Nh&#7853;n bi&#7871;t khi c&#7843;m gi&aacute;c t&#7897;i l&#7895;i &#273;ang &#273;&#432;&#7907;c s&#7917; d&#7909;ng nh&#432; m&#7897;t v&#361; kh&iacute;.</li><li>Thi&#7871;t l&#7853;p ranh gi&#7899;i r&otilde; r&agrave;ng (xem m&#7909;c 6).</li><li>&#272;&#7915;ng xin l&#7895;i qu&aacute; nhi&#7873;u &mdash; &#273;i&#7873;u n&agrave;y ch&#7881; t&#7841;o th&ecirc;m l&#7907;i th&#7871; cho k&#7867; thao t&uacute;ng.</li><li>&nbsp;</li></ul><h3>4. M&#7885;i Ng&#432;&#7901;i &#272;&aacute;nh Gi&aacute; B&#7841;n Qua &#272;i&#7875;m Y&#7871;u H&#417;n L&agrave; &#272;i&#7875;m M&#7841;nh</h3>Ch&uacute;ng ta &#273;&#7873;u bi&#7871;t r&#7857;ng m&#7885;i ng&#432;&#7901;i nh&#7899; r&otilde; nh&#7919;ng khuy&#7871;t &#273;i&#7875;m c&#7911;a b&#7841;n h&#417;n l&agrave; th&agrave;nh c&ocirc;ng c&#7911;a b&#7841;n.&#272;i&#7873;u quan tr&#7885;ng l&agrave; c&aacute;ch b&#7841;n &#273;&#7889;i di&#7879;n v&#7899;i nh&#7919;ng &#273;i&#7875;m y&#7871;u &mdash; &#273;i&#7873;u &#273;&oacute; quy&#7871;t &#273;&#7883;nh h&igrave;nh &#7843;nh c&#7911;a b&#7841;n trong m&#7855;t ng&#432;&#7901;i kh&aacute;c.B&#7841;n n&ecirc;n l&agrave;m g&igrave;:<ul><li>Ch&#7845;p nh&#7853;n khuy&#7871;t &#273;i&#7875;m c&#7911;a m&igrave;nh; &#273;i&#7873;u n&agrave;y khi&#7871;n b&#7841;n mi&#7877;n nhi&#7877;m v&#7899;i nh&#7919;ng k&#7867; ch&#7881; tr&iacute;ch &iacute;ch k&#7927;.</li><li>&#272;&#7915;ng c&#7889; g&#7855;ng b&ugrave; &#273;&#7855;p qu&aacute; m&#7913;c; &#273;i&#7873;u &#273;&oacute; ch&#7881; th&#7875; hi&#7879;n s&#7921; thi&#7871;u t&#7921; tin.</li><li>S&#7917; d&#7909;ng s&#7921; t&#7921; nh&#7853;n th&#7913;c nh&#432; m&#7897;t v&#361; kh&iacute; &mdash; n&oacute; th&#7875; hi&#7879;n s&#7913;c m&#7841;nh.</li></ul>"&#272;i&#7875;m y&#7871;u c&#7911;a b&#7841;n ch&#7881; c&oacute; s&#7913;c m&#7841;nh khi b&#7841;n s&#7907; h&atilde;i ch&uacute;ng."&nbsp;<h3>5. B&iacute; Quy&#7871;t T&#7921; Tin: H&agrave;nh &#272;&#7897;ng Nh&#432; Th&#7875; B&#7841;n Kh&ocirc;ng Quan T&acirc;m (Cho &#272;&#7871;n Khi Th&#7921;c S&#7921; Kh&ocirc;ng Quan T&acirc;m)</h3>S&#7921; t&#7921; tin kh&ocirc;ng ph&#7843;i l&agrave; kh&ocirc;ng c&oacute; s&#7907; h&atilde;i; m&agrave; l&agrave; v&#432;&#7907;t qua s&#7907; h&atilde;i.Ch&uacute;ng ta th&#432;&#7901;ng qu&aacute; quan t&acirc;m &#273;&#7871;n suy ngh&#297; c&#7911;a ng&#432;&#7901;i kh&aacute;c.M&#7865;o &#7903; &#273;&acirc;y: h&agrave;nh &#273;&#7897;ng nh&#432; th&#7875; b&#7841;n kh&ocirc;ng quan t&acirc;m. Gi&#7843; v&#7901; cho &#273;&#7871;n khi n&oacute; tr&#7903; th&agrave;nh s&#7921; th&#7853;t.C&aacute;ch th&#7921;c hi&#7879;n:<ul><li>L&agrave;m ch&#7853;m chuy&#7875;n &#273;&#7897;ng c&#7911;a b&#7841;n &mdash; m&#7897;t c&#417; th&#7875; th&#432; gi&atilde;n s&#7869; t&#7841;o ra m&#7897;t t&acirc;m tr&iacute; th&#432; gi&atilde;n.</li><li>Thay th&#7871; nh&#7919;ng suy ngh&#297; ti&ecirc;u c&#7921;c b&#7857;ng nh&#7919;ng c&acirc;u n&oacute;i trung l&#7853;p nh&#432; "T&ocirc;i &#7903; &#273;&acirc;y &#273;&#7875; h&#7885;c h&#7887;i."</li><li>T&#7853;p trung v&agrave;o b&#7913;c tranh l&#7899;n h&#417;n; h&#7847;u h&#7871;t m&#7885;i ng&#432;&#7901;i th&#7853;m ch&iacute; kh&ocirc;ng nh&#7899; nh&#7919;ng g&igrave; b&#7841;n &#273;&atilde; l&agrave;m.</li><li>&nbsp;</li></ul><h3>6. V&igrave; Sao M&#7885;i Ng&#432;&#7901;i Ch&#7881; T&ocirc;n Tr&#7885;ng Ranh Gi&#7899;i Khi B&#7841;n Th&#7921;c S&#7921; B&#7843;o V&#7879; Ch&uacute;ng</h3>N&#7871;u c&oacute; m&#7897;t &#273;i&#7873;u t&ocirc;i t&#7915;ng g&#7863;p kh&oacute; kh&#259;n nh&#432; m&#7897;t ng&#432;&#7901;i h&#432;&#7899;ng n&#7897;i, &#273;&oacute; l&agrave; n&oacute;i "kh&ocirc;ng."V&#7845;n &#273;&#7873; l&agrave; g&igrave;? M&#7897;t khi b&#7841;n &#273;&#7875; ng&#432;&#7901;i kh&aacute;c v&#432;&#7907;t qua ranh gi&#7899;i c&#7911;a m&igrave;nh, h&#7885; s&#7869; ti&#7871;p t&#7909;c l&agrave;m &#273;i&#7873;u &#273;&oacute; h&#7871;t l&#7847;n n&agrave;y &#273;&#7871;n l&#7847;n kh&aacute;c cho &#273;&#7871;n khi b&#7841;n ho&agrave;n to&agrave;n b&#7883; l&#7907;i d&#7909;ng.Th&#7921;c t&#7871;: Ranh gi&#7899;i kh&ocirc;ng ch&#7881; l&agrave; nh&#7919;ng g&igrave; b&#7841;n n&oacute;i &mdash; m&agrave; l&agrave; c&aacute;ch b&#7841;n th&#7921;c thi ch&uacute;ng.C&aacute;ch t&#7841;o ranh gi&#7899;i kh&ocirc;ng th&#7875; lay chuy&#7875;n:<ul><li>H&atilde;y th&#7859;ng th&#7855;n v&agrave; ki&ecirc;n quy&#7871;t. M&#7897;t c&acirc;u &#273;&#417;n gi&#7843;n "T&ocirc;i kh&ocirc;ng th&#7875; l&agrave;m &#273;i&#7873;u &#273;&oacute;" l&agrave; &#273;&#7911; &mdash; kh&ocirc;ng c&#7847;n gi&#7843;i th&iacute;ch.</li><li>Th&#7921;c thi h&#7853;u qu&#7843; khi ng&#432;&#7901;i kh&aacute;c v&#432;&#7907;t qu&aacute; gi&#7899;i h&#7841;n (v&iacute; d&#7909;: h&#7841;n ch&#7871; quy&#7873;n truy c&#7853;p c&#7911;a h&#7885; v&agrave;o b&#7841;n).</li></ul>"S&#7921; t&ocirc;n tr&#7885;ng b&#7855;t &#273;&#7847;u t&#7915; ch&iacute;nh b&#7841;n."&nbsp;K&#7871;t L&#7841;iT&acirc;m l&yacute; h&#7885;c &#273;&ocirc;i khi kh&ocirc;ng ch&#7881; l&agrave; nh&#7919;ng g&igrave; hi&#7875;n nhi&ecirc;n tr&#432;&#7899;c m&#7855;t. Nh&#7919;ng th&#7911; thu&#7853;t n&agrave;y kh&ocirc;ng ch&#7881; gi&uacute;p b&#7841;n thay &#273;&#7893;i c&aacute;ch b&#7841;n nh&igrave;n nh&#7853;n th&#7871; gi&#7899;i m&agrave; c&ograve;n c&aacute;ch b&#7841;n t&#432;&#417;ng t&aacute;c v&#7899;i n&oacute;.&nbsp;T&aacute;c gi&#7843;: Singh Bhai

Linh

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